Where emerging technology meets established media
Oded Turgeman · Ben Havey
Media and technology no longer move on separate tracks. The studios that thrive will be the ones that adopt the right tools early — and the technology companies that break through will be the ones that learn to speak the language of story, production, and distribution.
First Look Advisory sits in that gap. We bring emerging technology to the creators and studios who can use it, and we bring product and commercial discipline to the technology companies trying to enter media. One relationship, looking in both directions.
Hands-on product and commercial strategy — we sit on your side of the table.
Tech moving into media; media discovering tech. We work both directions.
Four decades of studio, platform, and venture experience between us.
Most advisors point one direction. Our value is that traffic flows both ways through the same relationships.
Studio and content clients sit on the demand side. Emerging platforms sit on the supply side. We are the connective tissue.
Two complementary disciplines, delivered as one engagement.
Sourcing, structuring, and closing the right partnerships. Studio and platform relationships built over two decades, put to work.
Go-to-market and commercial strategy for media deals — positioning, pricing, and the path from first meeting to signed agreement.
Turning capability into product. Roadmaps, use cases, and production-ready features that fit real studio and creator workflows.
Where to place bets and why. Technical due diligence, AI and platform strategy, and adoption guidance grounded in studio reality.
Our first client — and the template for how First Look engagements work.
IMGN unifies production management and AI content creation into a single platform built for film and TV professionals — script to screen in record time.
Ben and Oded each already advise IMGN.ai independently — Ben on product and technology, Oded on business development and partnerships.
Two overlapping engagements, one company. Consolidating under First Look gives IMGN a single, coordinated advisory relationship instead of two.
Renew both contracts as one First Look agreement — combining product strategy and commercial development into a single, accountable engagement.
The first call when a studio needs the right technology.
The first introduction when a technology is ready for media.